COMPOUND FRAUD INFRASTRUCTURE
MMA GURU shows a ~2x annual growth multiplier that's too consistent to be organic. Organic growth is chaotic. Purchased growth is smooth like an investment portfolio.
MMA GURU Growth Multipliers
Average: ~2.13x annual growth with low variance
This is the signature of scaled purchasing, not organic virality.
Organic Channels (Chaotic)
Michael Bisping
Lucas Tracy
Ariel Helwani
Organic pattern: 0.03x to 8.40x swings
Viral spikes, crashes, unpredictable - this is REAL growth.
Based on $0.60 per 1,000 views (conservative SMM panel pricing)
| Year | Videos | Avg Views | Multiplier | Floor % | Est. Cost |
|---|---|---|---|---|---|
| 2019 | 641 | 2,774 | — | 7.6% | $1,067 |
| 2020 | 642 | 4,903 | 1.77x | 8.3% | $1,889 |
| 2021 | 563 | 11,309 | 2.31x | 12.3% | $3,820 |
| 2022 | 451 | 31,676 | 2.80x | 13.2% | $8,572 |
| 2023 | 455 | 79,124 | 2.50x | 25.9% | $21,601 |
| 2024 | 346 | 166,312 | 2.10x | 29.8% | $34,527 |
| 2025 | 272 | 212,093 | 1.27x | 31.4% | $34,613 |
| TOTAL ESTIMATED INVESTMENT | $106,089 | ||||
This is not random view buying. This is systematic fraud infrastructure.
Start Small (2019)
Begin with 2.7K avg views to establish baseline
Buy Subscriber Packages Annually
Scale subscribers to maintain growth appearance
Scale View Purchases Proportionally
Maintain ~24% sub-to-view ratio consistently
Keep Engagement Consistent
28% CV on engagement (organic shows 40-80%)
Raise Floor Systematically
20K → 50K → 66K minimum views per video
Result: "Steady Growth"
Looks legitimate to casual observers and sponsors
Total Investment
$106,089
Over 6 years
Perceived Value
$500K+
Brand deals, sponsorships, credibility
ROI
~5x
Return on fraud investment
Returns from Fraudulent Credibility:
- • Full Send Podcast appearance - Major exposure boost
- • Brand sponsorships - Based on inflated metrics
- • YouTube monetization - Revenue from fake views
- • Industry credibility - Perceived as "successful MMA commentator"
- • Patreon/membership revenue - Subscribers attracted by fake popularity
Fraud Indicators Detected:
- ⚠️ Consistent ~2x annual growth (organic: 0.5x-8x variance)
- ⚠️ Low multiplier variance (smooth growth curve)
- ⚠️ Zero decline years across 6 years of data
- ⚠️ Floor rises systematically with average
- ⚠️ Investment-like compound growth rate
What Organic Looks Like:
- ✅ Bisping: 0.54x → 0.76x → 0.83x → 1.21x (declines + recovery)
- ✅ Lucas: 6.29x → 1.40x → 1.18x (viral spike then normalize)
- ✅ Ariel: 8.40x → 0.03x → 5.61x → 0.74x (chaotic swings)
- ✅ Unpredictable, volatile, REAL audience behavior
VERDICT: This is not random view buying. This is COMPOUND FRAUD INFRASTRUCTURE - a systematic operation scaled annually to simulate organic growth.